In the last century, we have seen marketing changing rapidly. From the radio’s invention to the advent of the internet, a gradual transition took place from giant billboards to personalized messages and ads that can be delivered to our smartphones. Another evolution that is taking place in online personalized marketing that is changing the way […]
By tapping into the right digital marketing platform any business can build a robust sales pipeline. If you want to successfully implement your goal-oriented marketing solutions, you need to capitalize on the world’s largest professional network, LinkedIn. While most businesses do focus on Facebook and Instagram marketing, some miss to strengthen their LinkedIn marketing strategy […]
Google has continued its effort to keep its search results quality high even during the global pandemic. In May, Google introduced its latest core algorithm update and the iterations of the same are continuing. As usual, any core update from the search giant have an impact on SEO masters, content developers, business owners and eCommerce […]
Voice search is the future and not a too distant one. If you are not already using voice search SEO content to rank for voice search you could be missing more than 25% of your market. The stats from Google say that over 27% of people are using voice for mobile search. Furthermore, Nielson reports […]
Marketing writing is a lot more beneficial than other forms of advertising as it offers real value, gets you traffic and improves search engine rankings. Your primary goal in writing a sales or marketing message post is to build authority and trust. With quality content, you can not only impose the authority but also bring […]
The movie Field of Dreams popularized the belief “If you build it they will come,” but when it comes to effective content marketing, this is just pure fiction. Every content marketing effort needs a promotion plan to lure in the readers. Regardless of what your content goals are, driving in the traffic is the most […]
Marketers and SEOs can often be found bickering in the debate over what’s best for growing your business-PPC or content marketing. Most businesses often choose, either PPC if they want to pay for aiming a highly qualified audience or Content Marketing to optimize the relevant content and target the demographic through unpaid channels. But as […]
Marketing writing is not just for driving traffic and improving the search engine rankings, it’s also about providing real value. Quality content is part of effective copywriting which builds authority and trust. This is important if you want your marketing writing to be able to attract customers and boost SEO. Optimizing content for SEO so […]
Small and medium-sized businesses often outsource their operations such as accounting, human resources and payroll. Such a business model allows them to be lean and flexible. Still, when it comes to outsourcing blog writing, things get more challenging as the blog is the voice of your company and a critical part of your overall content […]
Writing for the internet is a lot confusing task then it appears to be. If you haven’t written a piece for online publishing before, then you are pretty much in for a surprise. Whether you freelance or write for your own blog, the conundrum of whether you are writing an article or a blog post […]