Digital PR is an industry that keeps evolving and changing to accommodate the new technologies brought forward. As people adapt to these technologies the way they publicise their services also changes. It has been never been more important than in 2021 for businesses to have a strong digital PR strategy and tactic foundation. You cannot […]
Content that is valuable and offers information is not easy to create. On top of exhaustive hours of research, you also have to spend time writing and polishing the content itself. We don’t doubt your skill to produce quality content, but if you are trying to stand out from the competition, you will need additional […]
The old content is not meant to be forgotten but can be used as a renewable resource for new ideas. We find it mind-boggling that only a fraction of marketers takes advantage of their old content. Every new piece of content you create can be republished or repurposed, but most importantly it can be a […]
Content marketing remains an important tool for modern brands to attract customers and counter the drawbacks of traditional advertising. With so much content available, your customers expect high-quality and engaging content from you. Content marketing is not something new and it has existed for decades in the form of email and letter marketing, and white […]
By tapping into the right digital marketing platform any business can build a robust sales pipeline. If you want to successfully implement your goal-oriented marketing solutions, you need to capitalize on the world’s largest professional network, LinkedIn. While most businesses do focus on Facebook and Instagram marketing, some miss to strengthen their LinkedIn marketing strategy […]
Google has continued its effort to keep its search results quality high even during the global pandemic. In May, Google introduced its latest core algorithm update and the iterations of the same are continuing. As usual, any core update from the search giant have an impact on SEO masters, content developers, business owners and eCommerce […]
Voice search is the future and not a too distant one. If you are not already using voice search SEO content to rank for voice search you could be missing more than 25% of your market. The stats from Google say that over 27% of people are using voice for mobile search. Furthermore, Nielson reports […]
Marketing writing is a lot more beneficial than other forms of advertising as it offers real value, gets you traffic and improves search engine rankings. Your primary goal in writing a sales or marketing message post is to build authority and trust. With quality content, you can not only impose the authority but also bring […]
The movie Field of Dreams popularized the belief “If you build it they will come,” but when it comes to effective content marketing, this is just pure fiction. Every content marketing effort needs a promotion plan to lure in the readers. Regardless of what your content goals are, driving in the traffic is the most […]
Marketers and SEOs can often be found bickering in the debate over what’s best for growing your business-PPC or content marketing. Most businesses often choose, either PPC if they want to pay for aiming a highly qualified audience or Content Marketing to optimize the relevant content and target the demographic through unpaid channels. But as […]